This event is fully booked
Digital strategy has become a core part of every company's overall growth strategy. In this morning brief some of the industry’s brightest minds from IIH Nordic will be presenting some of the latest insights and best practices for online marketing, digital transformation, data management and insights.
But digital strategy today transcends channels, technology and target groups. To truly succeed in this digital age - culture, processes and organization must transform as well.
Learn the thoughts behind our 4 day workweek and how it fits with digital strategy anno 2017.
As IIH Nordic enters a new 4 day workweek phase, it is business optimisation that is incorporated into a digital strategy and that makes this possible. From a greater use of data and insights, to using some of the latest digital tools we will also share our experience with the road to a shorter and more effective working week.
08:45 Registration - Coffee and Croissants
09:00 Welcome & roundtable introductions
09:10 The Best of Breed Digital Strategy - Steen Rasmussen
09:30 SEO - The latest on Search - SEO - Keld Bøg
09:50 Online advertising: From search to social - Mette Kjølbro Hald
10:10 Analytics - Data, Dashboards & Decisions - Mark Edmondson
10:30 The Digital Workplace & the 4 Day Work Week - Henrik Stenmann
In 2017, IIH Nordic has once again been voted as the best web analytics house in Denmark for the 5th year in a row.