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As marketers in this digital age, it is no secret that Google plays a crucial role in marketing. How well you understand workings of Google, and how to adhere to best practices, will determine your success or failure in marketing today.
Google has built its success on matching their visitors needs with the best answers to what they are looking for, when they are looking for it and now (with today’s smartphone revolution) where they are.
Google Directions - Steen Rasmussen - IIH Senior Parnter
Steen will give an overview of Google’s most recent directions and an insight on the their 360 suite that was released this year.
Search Engine Optimisation - Christian Doeleman
Google will most likely be driving 90-97% of the organic traffic to your site, but is this optimised with the right traffic?
Online Advertising - Google - Thomas Herman
What are the developments with retargeting, display advertising and how has the surge in mobile impacted online advertising?
Analytics, Data and Reporting - Mark Edmonson
The standard setup of your Google Analytics account is no longer good enough for business. Advanced reporting, integration of other data sources and tagging for deeper usage and visitor segmentation are minimum requirements to serve your brand.
08:45 - Registration, Light Breakfast
09:00 - Latest developments and directions from Google - Steen Rasmussen
09:15 - SEO Update - Christian Doeleman-Lassen
09:30 - Online Advertising Update - SEM/PPC - Thomas Hermann
09:45 - Deeper Data, Insights & reporting - Mark Edmonson
10:00 - Q&A
10:10 - Networking
10:30 - Event Ends
Web Analytics Evangelist, International Speaker & Co-founder IIH Nordic
Steen has worked dedicated with online media and web analytics for the last 16 years as a consultant, trainer and speaker and have specialized in turning digital analytics data into specific business actions.
Head of SEM, IIH Nordic
As a team lead for the SEM team, Thomas has had the opportunity to work with big clients and ensures they created value and conversions on paid advertising.
Data Insight Developer, IIH Nordic
Marks works with various digital data sources to try and turn it into information and insight. Mark has worked with a variety of data from international companies across many sectors.
Head of SEO, IIH Nordic
Christian has 15+ years experience with SEO, and his speciality includes diving into huge amount of data and thereby ensuring that enterprises use their full potential.