Marketing Technology Update

Get best practices on different technology stacks

Does Quality, efficiency, performance and return on investment matter to you?

The rapid evolution of Marketing Technology has changed the way companies manage their marketing assets, strategies and data. Data is now a valuable commodity, and how data is collected, accessed, activated and managed will make the difference in bottom line performance of virtually all companies.

The cloud based technologies now dominate technology infrastructure, and the roles of service, support and development has shifted to the technology vendors and specialist partners.

- What are the best practices with different technology stacks?

  • Integration
  • Data storage
  • Access for reporting, dynamic platform responsiveness

- What is the IT department role in platform and data governance?

- Off the shelf technology & custom built platforms

  • When to develop custom platforms, and when to outsource development
  • When is an App a good idea, (And when is it not)

- Data for Marketing, IT, Sales & Finance.

Practical information

Venue: Artillerivej 86, 2300 KBHS

Date & Time: 19th September 2017

Max participants: 50

Price: Free


This event is for...

People who work in marketing and rely on an international website where focus is on getting results and the best return on investment via getting the right traffic.

People who rely heavily on data and would like to understand the trends on what people are searching for and how to turn this into an advantage.

Quality, efficiency, performance and return on investment matter to you.


Program

08:45 - 09:00 - Registration

09:00 - 09:05 - Opening session/Welcome

09:05 - 09:15 - Martech Overview - Jomar Reyes

09:15 - 09:30 - Marketing Artificial Intelligence & Machine Learning - Hector Martinez

09:30 - 09:45 - The Data Lake - Optimising market intelligence - Mark Edmondson

09:45 - 10:00 - Website Loadspeed and Conversion - Tor Christensen

10:00 - 10:20 - How technologies are changing retail market - Anton Shabanov

10:20 - 10:30 - Q&A

10:30 - 11:00 - Coffee, networking discussions