The rapid evolution of Marketing Technology has changed the way companies manage their marketing assets, strategies and data. Data is now a valuable commodity, and how data is collected, accessed, activated and managed will make the difference in bottom line performance of virtually all companies.
The cloud based technologies now dominate technology infrastructure, and the roles of service, support and development has shifted to the technology vendors and specialist partners.
- What are the best practices with different technology stacks?
- What is the IT department role in platform and data governance?
- Off the shelf technology & custom built platforms
- Data for Marketing, IT, Sales & Finance.
People who work in marketing and rely on an international website where focus is on getting results and the best return on investment via getting the right traffic.
People who rely heavily on data and would like to understand the trends on what people are searching for and how to turn this into an advantage.
Quality, efficiency, performance and return on investment matter to you.
08:45 - 09:00 - Registration
09:00 - 09:05 - Opening session/Welcome
09:05 - 09:15 - Martech Overview - Jomar Reyes
09:15 - 09:30 - Marketing Artificial Intelligence & Machine Learning - Hector Martinez
09:30 - 09:45 - The Data Lake - Optimising market intelligence - Mark Edmondson
09:45 - 10:00 - Website Loadspeed and Conversion - Tor Christensen
10:00 - 10:20 - How technologies are changing retail market - Anton Shabanov
10:20 - 10:30 - Q&A
10:30 - 11:00 - Coffee, networking discussions