Leading Google Partner

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Award-winning digital agency

Services

cases

New strategy

A restructuring of the campaign set-up, optimizing and writing new ads and using Google's own machine learning capabilities in Google Ads, the campaigns were focused to the relevant audience as well as the budget focused to the right areas of Telenor Enterprise's business.

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Effective Langcering

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158% and a 140% increase in weekly sales.

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faster speed

With our help, Nemlig.com increased their 90-day conversions by 40% and we improved their website speed by 7%. Among other things, we helped prevent reporting problems and improved the handling of users' cookie consent choices.

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Testing Machine Learning Data

By comparing two identical campaigns with different groupings, we could ensure that JDE Coffee's ads were shown to the right stakeholders by feeding Google's intelligent bidding data in the right way. The solution was a 50% increase in conversions.

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automation

Automation with custom labels meant we could identify high-margin products from the product feed. Accordingly, we were able to optimise the campaign structure to assign strategies for specific products.

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machine learning

IIH Nordic developed a machine learning model that could predict user behaviour and divide users into segments. These segments, combined with subscription status, are used to create audiences for display and search campaigns in Google Ads.

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DATA CAN INCREASE CONVERSIONS

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe's CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a 20% increase in turnover and a 62% increase in transactions.

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From data insight to activation

To best understand and support Lyreco in their mission, IIH Nordic kicked off the collaboration with a Data Strategy Workshop to define vital areas of work. The project was lifted and managed by Google Cloud Platform, where data was cleansed and transformed over time. This formed the basis for the whole picture of the customer journey and other points of interest which were improved and thus helped to increase customer retention, cross-selling and sales across areas/products at Lyreco.

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We make our customers world champions in their digital data

The good commercial objective builds the foundation for the right strategy, creating the need for this right data set-up, and more importantly execution to achieve the strategic commercial objectives. That’s where IIH is different. We turn the digital customer journey into action with great business acumen, and a focus on results executed with strong digital skillsets and with a constant link to the company’s overall strategy. All the links are interconnected for a successful drive.

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Realising our customers' full digital potential

With a solid experience base and over 50 dedicated consultants, IIH Nordic has since 2005 worked to increase the value of Danish and international companies’ digital investments.

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"We are best when we are on the same team.
With respect for each other. With the same goal."

Knowledge is there to be shared

Because if we make each other smarter, we’ll go further. That’s why IIH Nordic is happy to take the lead and share our knowledge and experience. This is both internally and with our many customers, so we can continually improve ourselves and each other.

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LOOKER STUDIO

ANALYTICS

DISPLAY & VIDEO 360

CAMPAIGN MANAGER

ADS CREATIVE STUDIO

SEARCH ADS 360

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